Since 1960, SFLIC has never lost its drive, momentum, and focus on the funeral profession and its needs. We serve our clientele at a very high standard of care with products and services.

At the very foundation of SFLIC’s mission is our corporate theme: Pursuit of Excellence and Growth. It expresses the commitment SFLIC has to the funeral profession, and, foremost, to the policyowners themselves. Our pursuit means working to improve our business, approaching the future with an inner drive to do our best, searching for new and better ways to do things and pursuing higher levels of achievements. Our commitment is to do our best — then do better. This is our goal, our mission, our challenge — our culture!

SFLIC’s representatives are often the first people our affiliated funeral home owners and funeral directors will associate with our business, so we strive to ensure our affiliated sales representatives are on point, are knowledgeable about SFLIC’s range of insurance products for SFLIC clientele — the funeral home, and for the prospective policyowner.