Privacy Policy

We are committed to preserving your trust by using information that you give us only in appropriate ways. If you have any questions, comments or suggestions regarding our Privacy Policy, please contact us at:

Selected Funeral and Life Insurance Company
(d/b/a Superior Funeral and Life Insurance Company in Mississippi)
PO Box 6040
Hot Springs, AR 71902-6040
501-624-2172 or 800-272-2087

Your Consent

By using this site, you agree with the terms of this Privacy Policy. You consent to the collection, use, and disclosure of information that you may submit or that we may collect in accordance with this Privacy Policy. Further, the laws and regulations of the United States of America and the State of Arkansas govern this site. Your use of this site constitutes your agreement that any information collected, including any personally identifiable information you may provide, is subject to those laws and regulations only.

About Children

This site is not intended for children under the age of 13. We will not knowingly collect information from site visitors in this age group. We encourage parents to talk to their children about their use of the Internet and the information they disclose to Web sites.

Active Information Collection

In general, we collect only the information that you choose to give us.

Like many Web sites, this site collects information from its visitors both by asking you specific questions and by permitting you to communicate directly with us via e-mail, feedback forms, and/or chat rooms. Some of the information that you submit may be personally identifiable information (that is, information that can be uniquely identified with you, such as your full name, address, e-mail address, phone number, and so on).

Some areas of this site may require you to submit information in order for you to benefit from the specified features or to participate in a particular activity. You will be informed at each information collection point what information is required and what information is optional.

Passive Information Collection

As you navigate through a Web site, certain information can be passively collected (that is, gathered without you actively providing the information) using various technologies and means, such as navigational data collection.

This site may use Internet Protocol (IP) addresses. An IP Address is a number assigned to your computer by your Internet service provider so you can access the Internet and is generally considered to be non-personally identifiable information, because in most cases an IP address is dynamic (changing each time you connect to the Internet), rather than static (unique to a particular user's computer). We use your IP address to diagnose problems with our server, report aggregate information, determine the fastest route for your computer to use in connecting to our site, and administer and improve the site.

A "cookie" is a bit of information that a Web site sends to your Web browser that helps the site remember information about you and your preferences. "Session" cookies are temporary bits of information that are erased once you exit your Web browser window or otherwise turn your computer off. Session cookies are used to improve navigation on Web sites and to collect aggregate statistical information. This site uses cookies and session cookies. You may set your Internet browser to reject cookies; however, if you do so, some areas of this site may not work for you.

"Navigational data" ("log files," and "server logs,") are used for system management, to improve the content of the site, market research purposes, and to communicate information to visitors. This site uses navigational data.

Who collects information?

SFLIC collects information for our own use.

Use and Disclosure of Information

We use the information that you provide to us to provide you with information and services regarding funeral planning and funding. We may also analyze certain types of information - but none of your personal identifying information - to determine trends and patterns in funeral and insurance planning. This information may be shared with governmental agencies as required by law.

Except as otherwise stated, we may use your information to improve the content of our site, to customize the site to your preferences, to communicate information to you (only if you have requested it), for our marketing and research purposes, and for the purposes specified in this Privacy Policy. If you provide personally identifiable information to this site, we may combine such information with other actively collected information unless we specify otherwise at the point of collection. We will take reasonable measures to prevent personally identifiable information from being combined with passively collected information, unless you consent otherwise. We may disclose your personally identifiable information to third parties, located in the United States and/or any other country: (i) in connection with the sale, assignment, or other transfer of the business of this site to which the information relates, in which case we will require any such buyer to agree to treat it in accordance with this Privacy Policy; or (ii) where required by applicable laws, court orders, or government regulations. In addition, we will make full use of all information acquired through this site that is not in personally identifiable form.

Access to Personally Identifiable Information

To keep your personally identifiable information accurate, current, and complete, please contact us as specified above. We will take reasonable steps to update or correct personally identifiable information in our possession that you have previously submitted via this site.


SFLIC has adopted measures to protect against the loss, misuse and alteration of your information. Our computer systems use network routers and firewalls to prevent unauthorized access to information. You should keep in mind that no Internet transmission is ever 100% secure or error-free. In particular, e-mail sent to or from this site may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail. Moreover, where you use passwords, ID numbers, or other special access features on this site, it is your responsibility to safeguard them.

Links to Other Web Sites

This site may contain links or references to other Web sites. Please be aware that we do not control other Web sites and that, in any case, this Privacy Policy does not apply to those Web sites. We encourage you to read the privacy policy of every Web site you visit.

Changes to This Privacy Policy

If this Privacy Policy changes, the revised policy will be posted on this site. Please check back periodically, and especially before you provide any personally identifiable information.

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