Why SFLIC For Your Funeral Home?

Your insurance and pre-need provider is a business “partner” you need and want to rely on.

Choosing a life insurance company is an important decision for your funeral home. The company you choose should provide the insurance and pre-need products, financial strength, and support your funeral home needs to truly serve the customers and families you currently have...and expand and grow your business into the future.

SFLIC is a premier life insurance company specializing in funeral marketing, providing the industry’s leading life insurance and pre-need products. Since its founding in 1960, SFLIC has been recognized for its financial soundness as well as for its leadership in serving the funeral profession. SFLIC is the insurance and pre-need partner that you can count on for the reliable performance you need.

SFLIC’s life insurance products and programs are designed to meet your funeral home’s needs and serve all of your markets. SFLIC also offers training and marketing expertise so essential to your funeral home’s success. SFLIC’s pre-need insurance can alleviate trust funding fees and offer higher growth. SFLIC provides information to the funeral home for ease in your required pre-need regulatory reporting —simplifying that process for your staff.

With your funeral home’s special SFLIC affiliation, we work with you to tailor your final expense life insurance and pre-need programs to meet our unique situation and needs. SFLIC can offer loyalty to SFLIC-affiliated funeral homes that enable us to work with you exclusively to secure our funeral home’s market area.

"Your effective insurance program can increase at-need calls, protect and expand your trade territory, solve account receivable issues, and provide commission income to the funeral home..."

"...A well-rounded insurance program will include both pre-need and final expense insurance. Insurance and pre-need sold should equal or exceed the average gross sales of the funeral services you provide per year..."

Marketing Your Funeral Home Through Insurance

Affiliation with SFLIC Means:

SFLIC’s Premier Products

Through our experience, we realize that no one product fits every family’s needs. SFLIC has developed a series of products that can serve every member of most households.

  • Life insurance products designed to meet your funeral home needs
  • Advance funeral planning tax-deferred annuity products designed for your prepaid funeral sales


Since 1960 — SFLIC has earned a reputation for reliability, integrity, and financial stability.

SFLIC has the products and support you need to serve all of your funeral markets and grow your business.

To learn more about SFLIC’s Products, contact your state’s Director.


Read what others have to say about SFLIC.

View Testimonials

SFLIC’s Strong Leadership & Business Support

  • An independent organization owned by professional funeral directors since 1960
  • An organization attuned to the changes and trends in the market place and funeral profession
  • A seasoned, professional senior management group who can give your funeral home the attention and service you need and deserve
  • Experienced sales management team to assist, train, and support your funeral home staff
  • Outstanding sales commissions, renewal commissions, and bonus program
  • Information provided to the funeral home for ease in required regulatory reporting—simplifying that process for your staff
  • Access your funeral home's SFLIC block of business through using our secure online, at-a-glance reporting information as well as announcements and news of interest to affiliated funeral homes and agents. Right from your smartphone and any other devices, you can manage your funeral home’s business easily and effectively through our mySFLIClogin portal
  • Excellent claims-paying record and dedicated home office staff to serve you
  • Free Continuing Education seminars and Professional Development seminars for you and your staff

Easy, secure access to your pre-need and insurance business and programs through your mySFLIClogin portal.

SFLIC’s Effective Marketing

  • Marketing analysis and plan customized for your funeral home
  • Market penetration in your targeted market area
  • Direct Response Mail Programs customized for your funeral home
  • Trusted Regional Sales Representatives available to professionally, effectively develop your market

SFLIC has creative Marketing and Advertising Services to benefit your SFLIC exclusively affiliated funeral home.

Learn More about our marketing services

Ask about SFLIC’s Affiliations available to funeral homes.

We invite you to talk with us about how we can assist your funeral home. We can offer and implement a marketing plan through a SFLIC affiliation that best fits your needs and goals. Click here to contact your SFLIC State Director who will respond and answer your questions and get you started down the right path.


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