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Marketing your business is essential to its success. SFLIC provides the marketing support required to develop, implement, and then maintain a successful insurance program with your funeral home.

Our marketing program, developed from approximately 45 years experience in funeral marketing, is designed to promote your funeral home to increase your name recognition in the marketplace. Whether you classify your insurance program as aggressive or passive, SFLIC has the experience and expertise to lead your insurance program in the right direction to make your business grow and prosper.

Our marketing support includes:

  • Comprehensive Review of Your Market
    SFLIC will develop a detailed Demographic Analysis of your market area to provide you with the information you need to target specific segments of your market.
  • 'Formal' Marketing Plan
    Our Sales Management team will develop your Marketing Plan which will include market and competitive analysis, sales and budget goals, advertising media review and options, and a step-by-step marketing implementation strategy.
  • Direct Response Program
    Direct response marketing is one of the best ways to advertise and promote your funeral home and the services you provide. SFLIC mails out more than one million direct mail pieces each year for excellent lead generation.
  • Regional Sales Representative Program
    At your request, SFLIC will provide you with an experienced sales representative to help you build your life insurance program. Our Regional Sales Representatives are trained in both life insurance and pre-need sales. Each holds a state life insurance license and most have a Certified Preplanning Consultant (CPC) designation earned through the National Funeral Directors Association (NFDA) program.
  • Visual Aids
    SFLIC offers a wide selection of Visual Aids covering prearrangement and final expense needs that can be strategically placed throughout your funeral home.
  • Media Program
    SFLIC's Radio and TV campaign is developed to provide exclusively affiliated funeral homes opportunities to enhance and expand their markets.


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